A Bhai Dooj card your sibling opens like a thali
Bhai Dooj is the tilak, the thali, the teasing and the promise to always be there. A KoiKoi Bhai Dooj card brings all of it to their phone: they set the thali, get the tilak, read three notes from you and open a letter at the end — from a sister to her brother or a brother to his sister.
Create a Bhai Dooj cardWhat they'll experience
- Step 1
Set the thali
They tap to add the diya, roli, rice, sweets and more, one by one.
- Step 2
Tilak time
The thali is ready and the tilak follows.
- Step 3
Three notes from you
Your words, each with its own Bhai Dooj picture.
- Step 4
Open your letter
It ends on a letter just for them, and your photos.
Loving, playful or missing them
Choose whether it's for your brother or your sister, then the bond: loving, playful, or missing them if you're apart this year. The words, pictures and music change to match — from teasing about the gift to a prayer said from far away.
Your words, or ours to start
Write your three notes yourself, or keep the ready-made ones with your names filled in. Add up to five photos, or none at all.
Bhai Dooj lines to borrow
- “You tease me, you annoy me, you steal my things… and you're still my favourite.”
- “With this tilak I wish you good health, success and a smile that never fades.”
- “Every tilak you've put on my forehead carries your blessings. I feel them all year.”
- “Keep a few sweets aside for me. I'll be home to collect them soon.”
- “Anyone who troubles you has to deal with me first. That's a promise, forever.”
Frequently asked questions
Can a brother send it to his sister?
Yes. It works both ways — choose whether it's for your brother or your sister and the card's words follow.
We're apart this Bhai Dooj — what should I pick?
Choose the missing-them bond. The card's notes and music are written for celebrating from a distance.
Do they need to download an app?
No. It's a private webpage. They tap the link and it opens in their phone's browser — on WhatsApp, Instagram or anywhere else you share it.
Can I preview it before sending?
Yes. Preview Mode lets you walk through the full experience exactly as they'll see it before you unlock the private link.
How long does the link work?
The private link stays active forever — it never expires, so they can come back to it any time.
Is it a subscription?
No. It's a one-time payment per surprise — no subscription, no autopay.