When "sorry" over text isn't enough
A real apology takes care. A KoiKoi apology card gives your words the space they deserve: your memories together, an honest letter, delivered as a private page they can open in their own time — without the pressure of an awkward call.
Create an apology cardWhat they'll experience
- Step 1
A gentle start
It opens softly, giving them room to read.
- Step 2
Your memories
A reminder of what you both want to protect.
- Step 3
Your letter
An honest apology, in your own words.
What makes an apology land
The apologies that work name what happened, take responsibility without "but", acknowledge how it made the other person feel, and say what you'll do differently. Write your letter around those four things and it will read as sincere.
Sending it as a private link lets them take it in privately, re-read it, and respond when they're ready.
For partners, friends and family
Use it to say sorry to a girlfriend or boyfriend after a fight, to make up with a best friend, or to apologise to a parent. The words are yours; the card just makes sure they're felt.
Apology lines to start your letter
- “I was wrong, and I'm not going to add a "but" to that.”
- “I hurt you, and you didn't deserve that.”
- “I'd rather lose the argument than lose you.”
- “Here's what I'm going to do differently from today.”
- “Take your time. I'll be here when you're ready.”
Frequently asked questions
Is it private?
Yes. Only people with the link can open it. Share it directly with the person you're apologising to.
Do they need to download an app?
No. It's a private webpage. They tap the link and it opens in their phone's browser — on WhatsApp, Instagram or anywhere else you share it.
Can I preview it before sending?
Yes. Preview Mode lets you walk through the full experience exactly as they'll see it before you unlock the private link.
How long does the link work?
The private link stays active forever — it never expires, so they can come back to it any time.
Is it a subscription?
No. It's a one-time payment per surprise — no subscription, no autopay.